Why I Blog

I’ve been blogging a long time–almost eight years to be exact.  Blogging has evolved and reinvented itself a few times along the way, from Xanga diaries to Tumblrs to bloggers who don’t even have a proper blog (just an instagram channel), there’s everything under the sun.  Each year, I sit back and think about my blog platform; I’ve never had a strategy for it–it’s always been off the cuff.  In fact, I write most posts a night or two before I publish them.  It’s not my full-time job, yet it’s something that I care about immensely.  I feel a need to write and share–even if I’m in a rut (and to think, a few years ago I asked if blogging was dead!).  While you might see a bit more planning this year as well as expanded content (see: home decorating and renovations), largely, I still want my blog platform to be informal;  I want to share insight into what I’m wearing on a day to day basis, what products I love and snippets of my life.  That has always been my favorite part of blogging and that hasn’t changed over the past eight years.

I’m not here to project some fantasy lifestyle onto you.  I’m not here to portray perfect a perfect relationship or family dynamic.  I’m also not here to sell you the same oversized cardigan that you see on every other blogger’s feed (however, I reserve the right to change my mind if it’s a really cute cardigan and I want to buy it for myself).  I’m here to be myself, provide my unique point of view, and hopefully inspire you along the way which is what blogging has always been about.  The reason I bring this up is because I received an email from a reader once who told me she was seething because I didn’t link to the exact sweater I was wearing in a photo–and that I had literally one job as a blogger and that was to link to what I was wearing.  I’m not here to throw that reader under the bus; I get it, she was frustrated because she had liked that photo in hopes to buy what I was wearing–that’s all part of the gig.  However, the fact of the matter is, that’s not how I envision my role as a blogger.  Of course I love making suggestions, finding great sales, curating the vast interwebs; my love for style and fashion is the reason why I started this blog–I’m not here to push product but I’m happy to share what I know, what I’ve learned and help you recreate looks.  I live for that stuff.  Oh, and I let the reader know the reason why the items I linked were different was because the items were from a few years ago and you know what, I’m really proud of that.  I’m proud to be wearing things new and old.  I’m proud to keep the creativity in my wardrobe alive.  It helps me be better at all things fashion.

With that said, sponsored posts and affiliate links (on the blog, instagram, etc–you know, the things no one likes to talk about) make it possible for me to keep posting on the blog, so thank you for your support there.  Again, I believe that these using resources support the story I’m telling and my promise to you is that I will continue to keep it real.  Thank you for letting me be a part of your life.  It’s been a fun eight years–can’t wait for the next eight!

  • I love your blog! Your style, your voice, and your simplicity in addressing fashion (and life) is so relatable. Keep doing what you are doing! Question: How do you get “credit” for my purchase that you inspire? Do I have to buy from your links, or do you get credit if I just click on them? FYI, I’m happy that you get credit. I don’t know why bloggers are so shy about this. I never look at catalogues any more, as my inspiration comes from people like you.

    • Great question! With the affiliate platform I use, I only get a kickback if you purchase. There are also platforms where bloggers get a kickback for clicks, but I don’t use that. Appreciate the comment and question – happy to shed light on this!

  • While I think it’s generally good readers feel more comfortable commenting on blogs when the comments aren all rosy (because we all know how ridiculous some other blogs are), I do think more people feel it also entitles them to be rude. We all know how to use google if we are really looking for a specific item 🙂

    Your blog is one of my favorite because you seem genuine and real. You have great style that many of the other full time blogger lack, and they could learn from. I love love seeing bloggers wear the same thing different ways because that’s how most of us have to use our closet. My husband and I bought a house over the summer, so excited to see some Home stuff too. Your blog is awesome 🙂

    • Ah, it’s not a big deal – I’m not easily offended. 🙂 It actually made me really think about what I wanted to bring to the table as a blogger!

      Thank you so much for the kind words! I’m really excited to get my hands on our house, too….it’s daunting because I don’t know much about interiors but I’m pumped.

  • Great post and I agree with you! I also blog because I just LOVE it and itś also not my full time job…My real job is really boring, I have to wear a uniform, can´t wear nice bright nails, can´t do anything just my job and sometimes it is very stressful.. well and my blog is the way of escape from this life I live…and I can wear what I want and shoot the outfits, write about my favorite products and that´s what I love to do.. If I didn´t have blog, my life would be just “existing” and doing the same every day…


    • It’s totally a form of escapism – that’s why I started it, too! (worked in finance..). Blogging is such a great way to explore your passions 🙂

  • You’re one of my favorite bloggers! Please keep doing what you’re doing. I LOVE that you are re-wearing items from years ago (and showing different ways you wear them!) because so many of the other blogs I follow tend to seem more like shopping blogs vs fashion blogs. Anyone can link to a new sweater. Not everyone has the eye that you do and can rework that sweater for years to come.

    Thanks for continuing to share your style/opinions/day to day with us!

  • This is exactly why you are one of my favorite bloggers!! I appreciate that you wear pieces you’ve had for years, while incorporating with new, and not every post or instagram story is a product push. Thanks for keeping it real and keep doing what you’re doing 🙂

  • You’re one of the few bloggers I truly feel is authentic and blogs because you actually enjoy sharing your style/life/family, etc. with others. I recently unfollowed a lot of influencers/bloggers because I was sick of the constant “swipe up!” for everything. I feel like they don’t bring anything original to the table and are a carbon copy of every other influencer out there. Stay true to you – your blog is great and I always look forward to your posts and the unique style and authenticity you bring to the table.

    • Thanks, Jenna. I’m out there and see that, too and while I understand the point of it, it loses its luster after awhile. I guess you could make everything in your life swipe-uppable (word? nope) but I don’t think that’s the direction I want to go.

  • So true! I love the fact that you wear pieces that aren’t brand new and available everywhere (Although it is sad when I love something and can’t get it for myself 😉 ) I am the same way. I show what I really wear, and a lot of it is pieces from years ago and consigned pieces that are also not readily available. Can’t believe we’ve been blogging so long! I’m coming up on my 9th anniversary this April.
    (I may not comment much anymore but I still read every one of your posts, haha)

  • I would love a post on how you plan for your investment pieces. You have such a great collection of nice high quality clothing unlike other bloggers who are shredding through fast fashion pieces. I keep meaning to do this but pulling the trigger on those expensive items is hard!

  • Yesssss Anna!!! Finally a blogger that sees blogging the way that I do! Blogging for me is my platform to have fun and share my experiences. You have confirmed why you are one of my favorite bloggers (and of course I love that you live in Chicago too!). Thanks girl for keeping it 100!


  • You have been, and continue to be, one of my favorite bloggers because you stay so true to yourself and your style. You show us your real outfits and I also love seeing the different things you put together for work!

  • I love your blog because you truly care about fashion and beauty — as you should, since it’s your life’s work! I like going to someone who’s actually well-versed in the subject, rather than just another person shooting in the dark, like myself. Thanks for your consistency and commitment to your craft!

    • Thank you, Amanda! I do live and breathe fashion, it’s true 🙂 It’s a lot of fun and I’m glad I made the career change!

  • I LOVE your blog. I’ve unfollowed so many of the “fashion” bloggers I used to follow – they seemed so disconnected from their readers, projecting exactly that fantasy that we all know is so unreal. Your honesty and style are what keep me coming back – sometimes for that link to your sweater, and sometimes to read about your struggles and sometimes for photos of those adorable little boys. Thanks for keeping this as a side job (to your regular paying job, your job as a mother, your job as a wife, etc).

  • Happy 8 years! Your blog anniversary is a reminder of how old I’m getting… I found your blog in college shortly after you started and I’ve been reading ever since. I love your style, but your sense of reality and normal-ness stands out. It exists so seldom these days and I appreciate it.

    I also have an English bulldog and son named Harry, so I’m pretty sure we could be real life friends too! Ha! 😉

  • Love this, and your blog, Anna! You are inspiring and so down to earth- keep sharing your life with us. You are genuine and they need more real bloggers like you in the world!

  • I have been following your blog for years and really do love your content and your voice. You truly have a talent with fashion and are so down to earth and relatable. I hope that you continue for many years to come!

  • your blog makes me happy- fashion never over the top- you always look great…can’t wait to see photos of new house/decorating along the way- glad you are here

    • Thanks, Emme! I’m really excited about the new house, too. PS I babysat a little girl when I was in high school named “Emme” and I always loved that spelling of it 🙂

  • Love this, and you! You’re honesty and transparency are why I love following you…oh, and the cute outfits don’t hurt eaither. Thanks, Anna!

  • You were the very very first blogger I ever started following! I got a job in retail in college that had a dress code and I needed lots of inspiration. I don’t even remember how I found you but I do remember going through page after page of your blog and loving everything you wore, I would screenshot everything and then go to my closet and see what I could copy! Haha. You’ve always been so relatable and classic and I appreciate your realness! Thanks for inspiring me all these years to shop my closet and try new things. You’re the best! And obviously you have the best taste.

    • Ah, I LOVE to hear that! The people whose style I have always admired always repurpose old favorites which is why I try to do it myself. 🙂

  • I love everything about this post. Thanks for your honestly and for remixing old pieces. I love seeing how you mix and match and make things work in a new and fresh way. You’re definitely an inspiration for this fellow 9-5 Chicago gal!

  • I live in Auckland, New Zealand and even though it’s Summer here now, I am still getting inspiration from your blog and outfits for when Winter rolls around in June! I like your style and your sense of humour. You seem to be having fun with the blog and fashion in general. I’ve been following for about five years and will keep following!

  • I echo what everyone else has said. I recently started blogging as a hobby. I do it as an outlet for myself and hope that I come across as genuine as you do. I love that you’re down to earth and more relatable, which is why I’m a fan. Thanks and keep doing what you do.

  • Love your blog, your style and the fact that you’re not always wearing something that’s brand new! That’s what makes blogs such an amazing resource — they’re told from the perspective of REAL people. Congrats on eight years, what a milestone!

  • Glad to hear that you plan to keep blogging. Your style is amazing and it’s great to see style posts from someone that works full time and has two young sons because that’s my life too and I want to strive to still be stylish despite all the mess that is sometimes my life, ha!

  • You’re the best out there—I think in part because this is a side gig. I don’t know how you balance it all, but I appreciate it and you sharing your life and fashion expertise!!

  • As our online world continues to be more pervasive, influencing, and overwhelming, I often find myself jumping through sites, posts, authors, emails, and everything in between and, frankly, feeling lost. I find it refreshing when I come across a voice like yours to which I can relate and feel a sense of connection. Many other bloggers/influencers are “fun” to follow, but elements of their life are not relatable and lack that connection for me, personally. From the early days of the gold Zara scarf to the most recent Levi’s jeans – I find myself purchasing items from your feed and am constantly coming back for more fashion inspiration. But, beyond that, from stories of your career shift, to the loss of your father, there is so much here that I love. Keep doing what you’re doing! We cannot wait to see the house renovations, to watch your family grow, and to see what’s next for you! THANK YOU!

  • OMG, just reading this post and I have to say you are without a doubt my favorite. Oh and cheers on the new house! 🙂

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