By the time the year is over, one/third will have released three styles–here is jacket 02, our moto jacket style. Sometimes I think, ‘man, we need to pick it up,’ and other times, I’m like, ‘hey! Not bad for a very new start-up.’ It’s a side hustle for now but obviously our goal is to grow it into a full-time business and some day even PAY ourselves (dream big, right?). For now, it’s grind but we think we have something here–chic, tailored, wearable jackets for under $200. We released jacket 01 in April and we re-ordered due to a massive waitlist and it’s still in stock! Jacket 02 released in late September and jacket 03 launches this week.
I think the biggest testament I can offer is that I actually wear all three styles quite often. I have worn jacket 01 at least 100 times (I’m not kidding–I’ve had the sample for over a year), and since we received samples for jackets 02 + 03, I am always throwing them on. I LOVE jackets–they make an outfit and the extra layer makes you look instantly pulled together. I have a passion for jackets and I hope it’s obvious that I would want to launch a jacket company.
We have a long way to go and a TON to learn, but it’s a lot of fun and I am excited to keep serving jackets to ladies across the USA (and hopefully, eventually abroad, too!). Here’s a quick glimpse of the moto jacket 02 styled–I wore a version of this out to dinner with Eric on Saturday (we went to Duck Duck Goat, which was his belated birthday request).